OMS.
ONLINE MARKETING STANDARD
THE CASE STUDY
Before OMS.
APRIL 23 – MAY 18
AD SPEND
$15,014
REVENUE
$10,150
RETURN
68¢ back
on every $1
0.68×
Cheap leads by the hundred
Almost none of them turned into business
Campaign lost money every day
After OMS.
MAY 19 – JUNE 18 · FIRST 30 DAYS
AD SPEND
$11,832
REVENUE
$81,490
RETURN
$6.90 back
on every $1
6.90×
Fewer leads, far better ones
8× the revenue in 30 days
On 21% less ad spend
Reach out to us
How did we do it?
01
Moved the form off Meta
Instant forms are effortless to fill out — which is exactly why the people filling them out weren’t serious. We moved the conversion onto their website.
02
Rewrote the creative and messaging
The ads stopped chasing bargain hunters and started speaking to people actually ready for the treatment.
03
Targeted buyers, not everyone
We pointed delivery at people who behave like buyers instead of whoever was cheapest to reach.
04
Measured the return on every lead
We stopped grading the campaign on what Meta reported and started tracking what each lead was worth in booked revenue.
“
In June we did $77,000 cleared into my checking account. We spent $12,067 on Meta.
Charles Webber
Owner, Thee Body Garage · Scottsdale
Ready to get your advertising spend profitable?
Reach out to us